The launch of a new Formula 1 car is one of the biggest moments in a team's racing year, the result of years of design and testing. For the 2025 season, Aston Martin set out to show the precision and intensity behind building the AMR25. Working in partnership with Fuze Studios, the team needed a launch film with the visual weight and technical depth to build anticipation across fans, media, and sponsors worldwide.

We created the environmental CG for the launch film, in collaboration with Fuze Studios. We designed and built a detailed 3D environment: an imaginative underground facility with realistic testing platforms, conceived to test the AMR25 at its limits. The environment was modeled, rigged, and optimized in Unreal Engine for smooth real-time rendering, with a dynamic environmental transformation sequence developed in Houdini.

We delivered the environment work to brand and broadcast finish on a launch timeline, art-directed to sit within the wider launch film.