AUTOMOTIVE · ENVIRONMENT / 3D ANIMATION / HOUDINI FX · WITH FUZE STUDIOS · 2025

Aston Martin Aramco revealed the first bespoke livery in the team's history, a one-off, science-inspired design that ran on the AMR25 at the United States Grand Prix in Austin. The design carried a set of F1-related scientific formulas across the car, turning engineering that usually stays hidden into something you could read on the bodywork. Working through Fuze Studios as a contributing studio, we built the environment and effects for the reveal cinematic, on a fixed race-weekend deadline.
We took the creative direction from the director, then built the world the car sits inside. The environment, the animation, and the effects were produced entirely in Houdini. That work included a murmuration particle effect built from the livery's science formulas, a custom livery reveal effect, and further effects across the shots. Every decision held the car as the subject and carried the science concept without competing with it.
The cinematic shipped as part of the official reveal ahead of the United States Grand Prix, delivered at broadcast finish to a fixed race-date timeline. This is the kind of contributing work agencies bring us in for, brand-level CG delivered to spec on a fixed date.



