
The IBM and Scuderia Ferrari HP partnership needed a CGI film timed to the launch of the reimagined Scuderia Ferrari app at the 2025 Miami Grand Prix. SNEZHANA.NYC CG Studio joined as the environmental CG studio, building the racetrack the Ferrari F1 car races through, working through Post Processed and Urban Sled for agency gather and client IBM. The release date was fixed to the app, which set a tight production window.
The studio built two environments in Unreal Engine, working in real time so both could iterate quickly against the schedule. A reveal studio set opens the film, holding the car for the reveal and the style shots. The racetrack carries the speed section, lit with a golden hour treatment and a time of day chosen as carefully as it would be for a live-action commercial. Both environments were made to sit under the animation without pulling focus, and the fixed app release meant they had to reach production quality with little room to revise.
The film shipped on time for the app launch. It became a tribute to the Tifosi, Ferrari's fans, and was warmly received by the community.



